Mark Donnigan Beamr Vice President of Marketing Talks HEVC

With more than 80% of traffic on the Internet consumed by video, the opportunity for new video technologies to disrupt old distribution patterns has never been greater.

Watch how one company, Beamr, is perfectly positioned to take advantage of Apple’s announcement of their support for HEVC in the new iPhone.

RapidTV News sat down with Beamr’s head of marketing, Mark Donnigan, to talk about what is happening at the consumer and industry levels for video. You may wonder what this means to you as a small business owner in Tucson? It’s simple. If you own a business, video must be a part of your marketing strategy. And with so much riding on video today, it’s a good idea to understand how video is actually distributed across the Internet.